Google launches shopping search experience in India

New Delhi: Aiming to cover lucrative online sale market in India, Google has unveiled a new shopping search experience. Now, Indian users can filter through offers, review prices from multiple merchants and find the products they are looking for.

The tech giant in a blog wrote:

The shopping search experience will be accessible through multiple products. The first being ‘made-to-browse’ experience on the shopping homepage, second being the shopping tab on Google Search and the last being style search in Google Lens.

Online shopping has enabled a world of convenience — whether you’re looking for a new pair of shoes or car accessories, there are numerous online destinations from where you can find and browse product options. But given the multitude of these very options, it is often challenging to find answers to questions like “Where can I find a red short-sleeved dress” or “Where can I find the best deal?”

India has the second largest population of internet users in the world, and it’s only getting bigger. While 400 million Indians are online today, less than one out of three buy things online. On the business front, there are 58 million SMBs in India, of which 35 percent are engaged in retail trade (Source: Sixth Economic Census). However, a very small number of them have an online presence — there clearly exists a huge opportunity for retailers to surface their merchandize to the millions of online consumers.

At Google, our mission is to organize the world’s information and make it universally accessible and useful to everyone. That’s why today we are bringing a new and exciting shopping search experience to India. This is a personalised and immersive experience that will help you easily filter through offers, review prices from multiple retailers and find that right product. This experience will get richer with usage and is available across several Google products: the first is a made-to-browse (think window shopping!) experience on the new Shopping home page. We are also making the same experience available to users with entry level phones, through a Progressive Web App (PWA). Further, starting today, you will also see a new Shopping tab on Google Search. Finally we are introducing Style Search in Google Lens, an all-new visual approach to find the products you are looking for.

For retailers, Merchant Center has always been the place to upload store and product data for Shopping ads. Now you can also use Merchant Center to upload product details so they can appear across Google, without paying for ad campaigns. So far, the Merchant Center has been only available in English, and starting today we are expanding it to Hindi. With these changes, our aim is to empower many more retailers in India to participate and reach millions of internet users.

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