Google is working on adding a new feature to its Discover feed that will make it easier for users to search for more content. The company is also testing a familiar hashtag for relevant keywords below a story card.
9to5Google goes on to add that the hashtags are likely furnished by Google and that the websites do not have control over it. It goes on to say that the hashtag may help users learn more about the story, but the hashtag may render repetitive results.
As such, if there is a story on OLED TVs show #OLED under the story card, reports PCMag. Similarly, there will be a story on iPhones shows multiple hashtags such as #iPhone, #iOS, and #Apple. Hence, if users will be able to click on the hashtag, the feed shows more related content from different sources.
The report goes on to add that the feature is currently available to select users. It is not available on the iOS version yet. However, there is no word on when the feature will be available to end-users.
It should be mentioned here that Google has used hashtags on YouTube for quite some time. Back in 2018, the feature was used widely and over the years, this feature has been improved for more categories and videos on the platform.
Separately, Google is also working on a like counter for stories on its Discover feed. The like counter builds upon the like button that was available earlier. Before this feature, Discover feed showed a toggle button. The like counter will aim at encouraging users to engage more with content appearing in the feed. The feature is still under testing and has not been introduced just yet.