New Delhi: Honor, the leading Smartphone e-brand under the parent company Huawei Group, recently partnered with India’s leading radio channel, Red FM and kick-started the Honor 8C social campaign – Powerathon, a live campaign where Red FM RJs challenged the supremacy of the Honor 8C 4000 mAh battery by putting it to live test.
The campaign went live on 7th December 2018 on Honor’s social handles (YouTube, Facebook, and Twitter).
Honor claims that the recently launched Honor 8C Smartphone is ‘Packed with Power’ backed by 4000mAh battery. The brand sought to experiment with the Honor 8C through a live social video and challenged consumers to call on the number -9873-637-637 and test the battery of the Honor 8C by receiving multiple calls.
The ‘Powerathon’ was an 8-hour non-stop live challenge, led by India’s top radio jockeys – RJ Raunak (Bauaa), Bairagi, RJ Kisna and RJ Aashish, RJ Swati, RJ Heena, RJ Pravin from Kolkata, and RJ Purabby form Kanpur.
As many as six Indie Bands performed live on various Honor platforms to keep the audience engaged going while the viewers kept calling on the side to beat the Honor 8C battery life.
Furthermore, Honor’s Facebook handle garnered 19 Million reach with over 122K+ total engagement (Like + Comment + Share + Clicks) with more than 1 Million views on the live video alone.
On Twitter, the brand campaign hashtag #Powerathon was trending at the second position and reached over two million users and on YouTube the Honor maintained 226 hours of watch time, achieving more than 4000 new subscribers, whereas, on Instagram 100,000+ organic views garnered on the day of the activity.
The live video was shared by over 220+ popular bloggers from all over India. Moreover, Honor announced more than 80 winners during the campaign for active participation.