Technology

How to curb spread of Fake news, hate content – Facebook resorts to AI, but issues remain

Along with the usage of AI, Facebook has also planned to include thousands of human reviewers, often through contractors.

Perhaps the biggest problems to have hit Facebook in the recent times is the menace of fake news and the social media giant is trying to adapt and roll out an algorithm based on good examples of truth and falsehoods.

The platform has been under immense pressure from different governments all around the world for not having enough checks and balances in place to monitor the spread of misinformation, extremist propaganda and hate speech, and fake news.

Keeping all the aforementioned things in mind, the company in April introduced new artificial intelligence tools which will help flag posts which contain fake information and will instead redirect to trusted sources that contradicted the post.

However, the team also realise that such a system can be tinkered with in countries where news sources have political biases as groups of a particular ideology can gang up and flag any information as false.

Along with the usage of AI, Facebook has also planned to include thousands of human reviewers, often through contractors. Despite this, there was massive criticism heaped on the platform after there was a live telecast of a gunman who opened fire in New Zealand in March. Not only this, this video was re-posted and even garnered views.

Facebook’s CEO, Mark Zuckerberg, has on different occasions assured the US lawmakers that AI will be able to filter out hate and objectionable posts from the platform. But as of now, this technology has serious impediments and it too raw to actually bear fruits.

The social media giant has also they need to be wary about pandering to a specific bias and then judge the different content and this is where the moderators need to be more vigilant and determine which content is false, extreme or even hateful.

‘Our community reviewers bring personal opinions and biases to the process themselves and we want to make sure all content is being treated the same no matter where it is coming from,’ a Facebook official said.

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