Technology

In a first, Twitter reveals daily active user count

Twitter

The figure is much less in comparison with other networks like Facebook and Snapchat.

In a startling revelation, microblogging website Twitter, has, for the first time, revealed the number of users who compose and read tweets on the site every day.

The company has released its earnings report in which it mentions that the website has 126 million daily active users, a figure which is much less in comparison to Facebook’s 1.2 billion daily users. The figure is also less than Snapchat’s daily user count by 60 million.

On one hand, the figures suggest that Twitter is lagging behind other social networks in terms of its daily user count, on the other hand, Twitter’s number of daily users continue to grow by 9 per cent daily when compared to its daily active users during the same period last year.

The company has said that among its daily user numbers are also those accounts that can see advertisements. The data, however, excludes people who make the use of third party apps which don’t show ads. This is what makes the company’s figures not comparable to the current user count of other companies.

Even when the microblogging website has, in a first, disclosed the percentage growth of its daily users, it has not released the actual figures.

The company also said that it has had yet another profitable quarter with its fifth consecutive period of profitability. The company earned $909 million in revenue for its fourth quarter seeing an increase of up to 24 per cent from the previous year. It made a profit of $255 million which is double the amount than what it made during the same period in 2017.

According to Jack Dorsey, the company’s CEO, the year 2018 is proof that the company’s long term strategy was working. “We enter this year confident that we will continue to deliver strong performance by focusing on making Twitter a healthier and more conversational service,” Dorsey said in a statement.

The company is expecting its revenues to come in between $715 million and $775 million in the first quarter of 2019. The company’s decision to disclose its user count has left some investors upset. After the announcement, the company’s stock went down by 10 per cent in midday trading.

Addressing a meeting with the company’s investors, Dorsey said that Twitter was an indispensable platform for hosting unique conversations and that it gives its users an insight into events and debates happening across the globe. Calling this financial quarter as the company’s most successful one ever, Dorsey said that one cannot find the conversation on Twitter on any other platform.

The CEO also informed about the company’s current strategy which includes four major objectives. These include promoting healthy conversation on the platform, making it easier for users to participate in conversations, improving the platform for advertisers, and focusing on new technology to improve the service.

Dorsey said that Twitter is a hub for following people’s interests. At the same time, he acknowledged that users could find it difficult to engage in conversations. He also said that it could be difficult for first-time users to find accounts that share their interests. He also informed that the company has started developing new ways to make it easier for first time users to search relevant discussions and follow breaking news stories from around the world.

The company has also said that its monthly active users count is facing a decline. It claimed 321 million monthly users, went down to 9 million, or more than 2 percent from the same time last year.

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