Technology

Indian app adds 22 million users in just 2 days after TikTok ban

Indian app adds 22 million users

Ever since the Indian government has banned 59 Chinese apps, a number of homegrown Indian companies have found a lot of traction over the last week. Roposo, which is a Gurugram-based video-sharing social media platform, has also reported a similar surge in downloads as well as user base.

The company has issued a statement in which it has announced that the user base has increased by 22 million in two days after the government imposed the ban. It should also be noted here that Roposo has been around since 2014 and it is available in 12 Indian languages and has more than 80 million videos created monthly. The platform has also been one of the top trending applications on Google Play Store.

“In the last three weeks, Roposo was receiving 7 lakhs installs a day. In the last three days, it has spiked so much because of all the love and support. We’re getting 6 lakhs installs per hour on average,” Mayank Bhangadia, CEO and co-founder of Roposo told Hindustan Times in an interview.

“We’ve been working on Roposo product for the last four years and we’ve built it from scratch. We’ve understood what our audience wants. We’ve also worked on the camera features in the last four years and done lots of R&D,” he further added.

Bhangadia also went on to add that the trend of users making a beeline to use more Indian apps and Indian platforms has gone up exponentially. He said that the need for executing all necessary elements including revenue and engagement will go up in scale.

Not only Roposo, other Indian platforms such as ShareChat, Chingari, and Mitron have also seen a similar surge in downloads and active users. 

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