Technology

Myntra Changes Logo after Complaint Calls Signage Offensive to Women

Myntra Changes Logo

E-commerce website Myntra is all set to change its logo after a Mumbai-based activist lodged a complaint with the state cyber police that alleged that the company’s signage was “insulting and offensive” towards women.

The complaint was filed by a woman named Naaz Patel, who is the founder of an NGO called Avesta Foundation. She filed the complaint in December last year which demanded the removal of the logo and calling for action to be taken against the company. Patel went on to say that the old logo resembled a naked woman.

Mumbai Police’s cyber crime department had sent out an email to the Myntra where they informed them about the complaint and the gravity of the situation. The Flipkart-backed has responded to the claim when they said that the e-commerce giant will look at changing the logo within a month. 

Now, the company has not unveiled its new logo where it has started the process of replacing the old signage on all platforms. This includes the website and app. Myntra has also issued printing orders for packaging material with their new logo, according to reports. 

“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time,” DCP Rashmi Karandikar, Cyber Crime Department of Mumbai police told Jagran English.

Myntra was founded in 2007 and then it was acquired by Flipkart in 2014. The company later acquired fashion e-retailer Jabong in 2016. The platform has since grown to become one of the country’s biggest online fashion websites.

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