Popular streaming app Netflix has made an announcement that they will be making its streaming services free in India for a couple of days. What this means is that users will be able to watch any show or series of their choice without having to enter the card details or buying the subscription. Earlier in October, the platform had announced that Streamfest will allow all users to stream content for 48 hours on Netflix at no cost.
The Streamfest is set to go live in India on December 5 and it will be valid till December 6. All the users will have to do is to simply enter their name, email address, and then create a password in order to avail the benefits of the offer. The promotional offer will also allow users to watch the entire Netflix catalog that includes movies, shows, documentaries, and more.
Netflix COO Greg Peters spoke about the testing of Streamfest in India, and was talking about it during a conference call, “An idea we’re excited about — and we’ll see how it goes, we think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have. Really creating an event, and hopefully, get a bunch of those folks to sign up.”
Under this, users who register themselves for streamfest will be able to browse the content on Netflix and will also be able to stream the app on their smart TV, gaming console, iOS, as well as Android apps and on the PC. However, having said this, the streaming quality would be Standard Definition (SD).
Earlier this year, Netflix had ceased offering a 30-day free trial in India. The company then stopped offering a free trial in all the other markets.
“We have been working really hard to try and make our offering in India more competitive, more attractive to members and members-to-be, and there’s a bunch of different product features we’ve been doing, partnerships and payments integrations,” Netflix COO Peters had told analysts about its plans in India.