Privacy wars – Google CEO takes aim at Apple, speaks about Google’s new stance

Google CEO

Writing in the New York Times, Pichai said that “privacy cannot be a luxury good offered only to people who can afford to buy premium products and services.”

For Silicon Valley, privacy is the new buzzword and in this wake, Google CEO Sundar Pichai is trying to market his company’s new products as the ones fitting the bill perfectly while taking potshots at the rivals.

Writing in the New York Times, which was published on Tuesday, Pichai said that “privacy cannot be a luxury good offered only to people who can afford to buy premium products and services.” In many ways, this message was aimed at Apple for the expensive starting point of many of its products including the smartphones.

Google, in its developer conference, also launched a $399 smartphone equipped with the latest privacy features of its Android operating system. On the other hand, Apple’s newest budget model, the iPhone XR, is priced at $749.

For Apple too, privacy has become extremely crucial to its operations and CEO Tim Cook Apple has been trying to blurt out the message that privacy should be at the forefront. He has also tried to make trust and security central to Apple’s brand and has even hit out at rivals for not being able to safeguard the privacy of its customers. Apple has also used commercials to spread the message of its privacy features.

Google now wants to take this a step further and Pichai has said that not only will the products be safe and secure but it will aim to democratize that security. “‘For everyone’ is a core philosophy for Google; it’s built into our mission to create products that are universally accessible and useful,” Pichai wrote in the op-ed.

“That’s why Search works the same for everyone, whether you’re a professor at Harvard or a student in rural Indonesia. And it’s why we care just as much about the experience on low-cost phones in countries starting to come online as we do about the experience on high-end phones,” he further added.


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