As per a new report from Mention and HubSpot, they have come up with new advice after they went over more than 48 million Instagram posts.
At a time when engagement and interactivity on social media is one of the most important parameters to gauge the popularity of people, increasing your Instagram follower count is the holy grail. There are a lot of reports and theories on how to get free Instagram followers, more likes, more shares and more engagement.
Now, as per a new report from Mention and HubSpot, they have come up with new advice after they went over more than 48 million Instagram posts. They closely monitored trends on Instagram pertaining to engagement rates, hashtags, and other insights which are of huge significance to both brands and marketers. These are a few of the key findings:
- Video posts often get more than 2x more comments than other types of posts. Now, with all the attention being given to videos, live streaming and real-time stories get all the attention.
- Also, for people who go a spree tagging people, there is a bit of information – tagging more than 5 users in a post does not increase engagement rates; so give it a thought and pause.
- For any campaign, almost 80 percent of major brands gauge the engagement rate to understand the success of the of any campaign. It has emerged to be the top key performance indicator.
So what exactly does the report mention – “If you’re finding it harder to increase your Instagram followers, the report says you are not alone? Competition has increased on the platform so consider it the new norm. It’s far more valuable having a smaller, more engaged community that millions of followers who don’t interact with your content.”
So, how do we decipher the engagement quotient on Instagram? Once again, we take a look at what the report states:
“Simply put, engagement is the number of interactions a user has with your content. This usually comes in the form of likes and comments. However, as Instagram has evolved and launched new products such as Stories and IGTV, engagement now can also mean the number of views, shares, and direct messages.”