Mumbai: Samsung India and INOX Leisure Ltd., India’s leading multiplex chain, introduced ‘INOX Onyx’ to Mumbai, ushering in the future of cinema to the land of Bollywood.
The world’s first Cinema LED offers the most powerful, captivating and larger-than-life visuals thus, making the cinema viewing experience as natural as you would watch it in the real world.
This cinema redefining technology – Onyx – is a game-changer in the film exhibition industry and is a DCI compliant LED display. INOX at Malad, Inorbit Mall will play host to Mumbai’s first Cinema LED Theatre.
Through this technology, an audience experience is uplifted to a level wherein characters and places come alive and fuel imagination whilst watching cinema. Through HDR refinement, guests get to enjoy next level experience with more detailed, textured, and visually rich content because it is 10 times brighter than a conventional projector and also has an infinite contrast ratio.
Samsung ONYX is unaffected by ambient light, it upholds consistent and distortion-free picture quality that keeps audiences engaged and keeps it close to realism. Not just visually advanced pictures, ONYX Cinema LED technology amplifies next-level cinema content with JBL’s sculpted surround sound audio.
“Onyx, another transformational innovation by Samsung, will change the way we watch movies and will mark a new chapter in the history of cinema. The hundred-year-old projection technology will be a thing of the past. INOX Onyx welcomes true colors, brings alive the LED Screen with real life-like picture quality and exhilarating sound. We are elated to partner with INOX in our endeavor to revolutionize the movie viewing experience in the city of dreams – Mumbai,” said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.