Seoul: Samsung Electronics (Samsung) and International Olympic Committee (IOC) announced an extension to their global Olympic partnership through to 2028.
The announcement was made in Seoul, Republic of Korea, at a signing ceremony with IOC President Thomas Bach and Jay Y. Lee, Vice Chairman at Samsung Electronics; IOC Marketing Commission Chair Tsunekazu Takeda and Dong Jin Koh, President and CEO of the IT and Mobile Communications Division at Samsung Electronics.
Samsung will continue as the Worldwide Olympic Partner in the wireless communications equipment and computing equipment category, including the ability to promote the Artificial Intelligence, Virtual Reality, Augmented Reality, and 5G features of that equipment. As part of the agreement, the IOC and Samsung will further develop their strategic digital collaboration to engage young generations around the world in order to promote the power of sport and the values of Olympics.
IOC President Thomas Bach said: “I am delighted that we will be building on two decades of partnership with Samsung for another 10 years. Over this time, we have built a partnership combining Olympic excellence and Samsung’s industry-leading wireless communications technology. Together, we are able to connect with and inspire Olympic athletes and fans around the world, and we look forward to working with Samsung to build the digital future of the Olympic Games.”
Tsunekazu Takeda, IOC Marketing Commission Chair, Thomas Bach, IOC President, Jay Y. Lee, Vice Chairman at Samsung Electronics, and Dong Jin Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics, posed for a photo after a signing ceremony to extend their global partnership through to the Olympic Games Los Angeles 2028 (from right)
Dong, said, “As a worldwide Olympic partner for the last 22 years, Samsung has been inspired by the spirit of hope, friendship, and unity. Through our innovative wireless and computing equipment which are able to support AI, VR, AR and 5G technology, we hope to spread the excitement of the Games so that fans and athletes around the world can stay connected and share in the journey to achieve greatness at the highest level of sportsmanship.”