Samsung leads Indian premium smartphone segment in H1 2020


Essentially, the premium smartphone market caters to phones which is priced between ₹25,000 and ₹50,000.

The April month was a tough month for the Indian smartphone market owing to the lockdown, however, they gained momentum as soon the economy started opening up. As per, CMR’s latest data, smartphones in the premium segment, shipments grew by 18% YoY in H1 2020 and Samsung was the leader in this segment.

“Owing to the pandemic, H1 2020 was a tough period for the overall smartphone industry in general, with multiple challenges. However, the premium smartphone segment was one of the least affected segments. In fact, the segment grew owing to strong consumer demand and good supply-side dynamics,” said Anand Priya Singh, Analyst – Industry Intelligence Group (IIG), CMR.

Essentially, the premium smartphone market caters to phones which is priced between ₹25,000 and ₹50,000. Hence, this segment occupied 5 per cent of the total smartphone shipments in H1 2020.

As such, Samsung has been leading with a 37% market share – Galaxy A71 contributed 19% to the overall market share. If we speak about this segment specifically, the Galaxy A71 had 38 per cent market share and it was then followed by Samsung Galaxy A51 with 13%.

Samsung’s “good supply side dynamics, attractive discounts and smart channel strategies” were the major factors which helped the company lead the charge and dominate the premium segment, according to the CMR report.

Apple follows Samsung as it occupies 26% of the market share followed by OnePlus with 27%. Apple launched the iPhone SE in India this April at a starting price of ₹42,500. With this, iPhone SE grabbed 8% market share in the premium segment and is well poised to repeat the iPhone 11’s performance in India.

Report of the uber premium segment

As per the CMR report, Apple was also the leader in the uber premium smartphone segment as it occupied 67% market share. Here, the iPhone 11 Pro led Apple to the top accounting 40% of the overall shipments.

In this segment as well, Samsung came second in both the super-premium as well as uber premium segments with 34% and 30% market share respectively.

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