Technology

You can now choose to see fewer political ads on Facebook: Here’s how

Manage ads on Facebook

Facebook also said that this new user setting, will also be available in photo-sharing app Instagram.

Social media platform Facebook has said that it will soon give users the option to view fewer political as well as social issue advertisements in their feeds. However, it is still rigid in its stance which is against fact-checking political ads despite facing a lot of flak in the recent past.

Not only this, Facebook also said that this new user setting, will also be available in photo-sharing app Instagram. They took to a blog post on Thursday and informed that this new update is aimed at giving users more control over what they see ahead of the 2020 U.S. presidential election. The social media giant also said that ill will not change or restrict the ad-targeting tools available to political campaigns, as some of its rivals have already done.

Facebook has been in the midst of an ongoing debate around online political advertising for months. Mark Zuckerberg, the Chief Executive Officer has always maintained that Facebook should be a medium which fact-checks politicians or limits political advertising. Now, this stance has drawn flak from Democratic presidential hopefuls like Senator Elizabeth Warren. Despite this, the company maintains that it does not want to be the arbiter of what is true or false as far as the political world is concerned.

In the blog post, Facebook stated: “on the principle that people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public”.

Joe Biden, who is the former US president, came out in criticism of this stance. “Facebook continues to put their profits over the truth — allowing politicians like Donald Trump to spend an unthinkable amount of money on paid disinformation,” Biden tweeted. “Our democracy is worse off for their failure to confront this.”

Facebook went on to add: “Ultimately, we don’t think decisions about political ads should be made by private companies,” the social giant wrote in the blog. “We believe the sooner Facebook and other companies are subject to democratically accountable rules on this the better.”

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