‘YouTube for Mobile’: How Mitron is planning the road ahead


Ever since TikTok has been banned in India, there has been a rise in the popularity of the app’s Indian alternatives which include Chingari, Roposo and Trell app. However, Mitron has been the one app which has really set the ground running. This app has been downloaded over 21 million times so far – this feat was achieved within five days of crossing the 10 million mark.

“I think growth has never been an issue for us. We launched on 11th April and since then we have seen unprecedented growth…But the ban of TikTok and other Chinese applications has given us 4-5 times more growth than what we were seeing before,” Mitron co-founder Shivank Agarwal told Hindustan Times. 

Agarwal went on to add that they do not want to restrict themselves to only light comedy videos which were highlights of TikTok and other similar apps.

“We want to build an application that is more of ‘YouTube for mobile’. It should be available in a mobile format. When I say mobile format, it means video in a portrait form, it should be very short in length and it should be very light weighted so as to make it more reliable and more usable for people in tier 2 and tier 3 cities,” he said.

He also said that now the team wanted to focus on including more categories of videos and this includes the how-to videos and skill development videos. “Despite the best efforts of the government it hasn’t been able to widely spread those videos or get those programs available to the users. Given our wider adoption in tier 2 and tier 3 cities, why not partner with the government…So that is one of the things on our radar in the longer run.”

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