Technology

YouTube Music, Google Play Music updated numbers – Encouraging but way behind market leaders

Although YouTube has not made any official statement on the same, it did mention that the total number of customers for the paid service grew around 60 per cent between March 2018 to March 2019

In what comes as a big boost for Google, its paid music services have now zoomed past 15 million subscribers, as was reported by Bloomberg quoting two people who were familiar with the subscription media business.

These figures include the subscribers to two of the major services offered by Google which are YouTube Music and Google Play Music. YouTube Music is basically an older service which has been rolled and the aforementioned numbers include customers who are still on promotional trials.

Despite these positive numbers, Google is still a long way off the leaders in this market space which include Spotify Technology SA which alone has more than 100 million subscribers. Apple, on the other hand, boasts of more than 50 million subscribers. However, there is little doubt that for Google, which has never asked the customers to pay, these figures are quite encouraging.

Although YouTube has not made any official statement on the same, it did mention that the total number of customers for the paid service grew around 60 per cent between March 2018 to March 2019. These paid customers are the premium ones who get regular access to YouTube without any ads disruption.

Ever since its inception back in 2005, YouTube has been just another name for offering free content and for attracting more than 2 billion users by offering a plethora of videos, music, comedy etc at absolutely no cost. However, the company has made several attempts over the last couple of years to convert these subscribers to paid customers and YouTube TV, which is a live TV option offering up to dozens of TV channels has up to 1 million subscribers.

As far as YouTube Music is concerned, it offers a huge database of songs, playlists and videos. The company revealed that it managed to add 5 million music subscribers since YouTube rolled out this newly re-branded service last May.

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