Technology

Youtube Music rolled out – India’s booming online streaming music market gets more intensive

These not only host the video streaming giant’s huge catalogue of music videos but also include the original content offered by the company.

India’s booming online music market is now replete with a number of options and now Google has decided to jump on with its YouTube music app. It will offer a number of local and global songs to a booming market that was just coming to terms with the entry of Spotify just a few days ago.

Currently, the YouTube Music streaming and download service in India includes catchy and popular Bollywood numbers and several other songs in regional dialects. The free service is supported by commercials, and there is a premium version available which has no advertisements which will cost 99 rupees ($1.42) per month.

YouTube, which is already the market leaders in India as far as online music source is concerned, primarily because of its free mainstay video service will aim to take on established players in Indian market which include Spotify Technology SA, Amazon.com and JioSaavn, Indian billionaire Mukesh Ambani’s music service. It needs to be mentioned here that while streaming services have currently around 100 million users in India, only a miniscule fraction pays for the service.

This is of importance as Google launched not only YouTube Music, but also YouTube Premium in India. These not only host the video streaming giant’s huge catalogue of music videos but also include the original content offered by the company.

The YouTube Music Premium is different from YouTube Music, as it allows users to download audio and also video tracks. It also allows the users to play audio and video tracks in the background even when other apps are being used. Music and video will continue to be played even if they the phone is put in the lockscreen mode and nestled in the pocket. This will not be possible with the normal YouTube of the regular YouTube Music app.

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