It needs to be mentioned here that Ads remain one of YouTube’s core business, but now the executives have announced that they will align the original content with the overall business.
There is good news for binge-watchers as YouTube announced on Thursday that new original content will be exclusively on the platform. In order to be viable in the content streaming business, they have offered as many as nine new original programs which will be free this year.
These new programs will include a documentary which will be about Dude Perfect, a group that performs sports tricks on YouTube, as well as an interactive series featuring YouTube star Mark Fischbach, which will allow the users to control the storyline of the show.
The other programmes which will be available will be an investigative show from Vox, which is a media startup as well as standalone films sourced from The School of Life channel on YouTube that “explore some of the greatest philosophical questions of our age,” as per YouTube.
YouTube also announced that it is testing content-related benefits for subscribers. Now, for instance, the new season of the popular show ‘Cobra Kai’ will be available immediately to subscribers as soon as it is launched, but for non-subscribers, they will only get one episode per week.
It needs to be mentioned here that Ads remain one of YouTube’s core business, but now the executives have announced that now they will align the original content with the overall business. “While every other media company is building a paywall, we are headed in the opposite direction,” YouTube’s chief business officer, Robert Kyncl, said in an official statement.
There are also reports which suggest YouTube has planned to channelise half of its development to programs outside of the United States of America and try to gain a global audience. It also mentioned, that amidst reports of a slowdown, the overall spending on programming has remained consistent and that it has not seen any decline.