Google has announced that they will block more ads from websites that promote conspiracy theories about Covid-19 and it will start next month. The world’s largest internet search provider has said that they will use human and automated reviews which will help them locate and take appropriate action against any rule-breaking web publishers and advertisers.
The search engine giant company has already said that they have a policy against harmful health claims online, and it has expunged more than 200 million ads which were trying take advantage of the commotion which the pandemic has cause all across the globe.
Google has said that they are acting after a study said that the company will funnel about $19 million in ad revenue this year to websites which are publishing misinformation and conspiracy theories about the COVID virus.
“We are putting additional safeguards in place by expanding our harmful health claims policies for both publishers and advertisers to include dangerous content about a health crisis that contradicts scientific consensus,” a Google spokesperson said.
This new approach will block content that “contradicts authoritative scientific consensus” during a major health crisis, as per the updated guidelines the company released on Friday.
Google has also announced that they will take action against ads which are aimed at perpetuating misinformation and conspiracies in and around the pandemic. Sites that repeatedly tend to violate this policy will be banned from using Google ad platforms, as per the announcement made by the company.
YouTube, which is already owned by Google, has prohibited monetisation of medical misinformation and conspiracy theories which surround Covid-19.